Social Networking
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Social media marketing is a term that
describes the act of using social networks, online communities,
blogs, wikis or any other collaborative Internet form of media for
marketing, sales, public relations and customer service. Common
social media marketing tools include Twitter, blogs, LinkedIn,
Facebook, Flickr and YouTube.
In the context of Internet marketing, social media refers to a
collective group of web properties whose content is primarily
published by users, not direct employees of the property.
Benefits of Social Media Marketing
- Traffic
from the Social Media Network
Traffic is great for major websites where the business model is
based on site Social Media Traffic Bottleneck session numbers,
page views advertising impressions and CPC models. Major media
websites can benefit greatly from social media as leveraging
social news sites can deliver thousands upon thousands of
relatively targeted users to a site.
- Brand Impressions
Impressions are a result of traffic and more unique sessions on
a website. Various forms of social media can drive consistent
brand impressions and exposure through targeted
communities.
- Links
Links are critical to Search Engine Optimization (SEO). As
such, some social media campaigns should be viewed as part of
an SEO strategy. Google and other search engines weigh the
value of each link and the overall composition of those links
as they relate to your website.
- Tagging and Bookmarking
Good content, when properly distributed in targeted social
networks will in many cases be tagged by users who have
accounts in those networks. Tags end up being revisited by
friends of those users who originally tagged the content, but
also will show up in social network site searches.
Popular Social Networking Websites
• www.facebook.com
• www.twitter.com
• www.jaiku.com
• www.linkedin.com
• www.myspace.com
• www.ning.com
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